Beta-Carotene ( Formula: C40H56 ) is a member of the carotenoid family: Highly pigmented (red, orange and yellow), fat-soluble compounds found in many fruits, grains, oils, and vegetables.
As an intense pigment, Beta-Carotene finds widespread use as a natural colorant in food, beverage and pharmaceutical applications.
Beta carotene is lipophilic, meaning it is insoluble in water. As such, in high oil products, like margarine or bakery products, an even color is achieved, because the beta carotene is easily mixed into the oil phase during processing. Beta carotene is also stable through heat processing, like baking.
For non oil-based food systems, like beverages or confectionary, beta carotene is also available in water soluble forms as part of an emulsion (stabilized by polysorbate, monoglycerides and diglycerides, lecithin, or hydrocolloids) or in a dispersion in a carrier like glycerol.
margarine and oils , bakery products , pasta , beverages and juices , chocolate and confectionary products and also as an food antioxidant